Alt text: Camp Enamel Mug, 12oz — view 1
2 of 3 images are missing alt text.
Camp Enamel Mug, 12oz
$18active4 variants3 images
On a connected store this is a link to the live product page on your storefront.
Conversion
69
Search visibility
56
AI shopping
84
Start here — and why
74 on the checks, shown as 69
This product passes enough checks to score 74. We hold it at 69 because one of the things it fails is bad enough on its own that an average would bury it. A high finding keeps a product under 70 however tidy the rest of it is.
Description too thin to sell with
Cover what it is, who it's for, what it's made of and what happens if it's wrong.
Do this one and the cap lifts: with nothing else on the product changed the score would be 74. It is the first of 4 findings below — they are in the order we would do them, closest to a purchase first.
Your photographs
These photos are big enough to zoom into
We measured all 3 of them. This is about size only — we haven't looked at the lighting or the styling and won't pretend to. The smallest one here is 2048px on its longest side; Shopify needs about 1600px before a shopper can zoom in.
- Good size
2048×2048
- Good size
2048×2048
- Good size
2048×2048
What a good product photo does
Diagrams, not your photographs — we haven't edited anything of yours.
Fills the frame
The product, not the room it was shot in.
Plain background
One flat wall, sheet or table. No clutter.
Same shape each time
Square is the safest. Never mix.
The one thing to do
- 1
Describe each photo in the alt text. StoreFix can draft these for you from the findings below.
On a connected store this is a button straight into that product's media in your Shopify admin. Upload replacements there and StoreFix picks up the new sizes the next time you refresh the page.
No photographs to work from? Shopify runs a free stock library called Burst, and its built-in media editor can cut a busy background out of a photo you already have. Search either by name from your admin — we don't link out to tools we can't promise are still there.
StoreFix found 4 things
In the order we'd do them — closest to a purchase first, not worst score first.
1Description too thin to sell with
HighProduct content- Evidence
- 62 characters of description
- Why it matters
- A short description doesn't answer the questions that stop a purchase — sizing, materials, what's included, what happens if it's wrong. Every question left open is either a support email or an abandoned cart, and it's usually the second one.
- Recommended fix
- Cover what it is, who it's for, what it's made of and what happens if it's wrong.
On a connected store this is a Draft a fix button. It writes a replacement, shows it beside what is there now, and nothing changes until you press apply.
2Photos have no alt text
LowSearch visibility- Evidence
- 2 of 3 images have no alt text
- Why it matters
- Alt text is what Google Images indexes and what a screen reader reads aloud, so an untagged photo is invisible to image search and silent to a shopper using assistive technology. In several countries that second part is also a legal exposure, not just a missed sale.
- Recommended fix
- Describe what each photo shows. It's what Google Images reads and what a screen reader announces.
On a connected store this is a Draft a fix button. It writes a replacement, shows it beside what is there now, and nothing changes until you press apply.
3Meta description is the wrong length
LowSearch visibility- Evidence
- 10 characters — too short to say anything
- Why it matters
- Google gives every result a fixed amount of room. Under it you're leaving free advertising space unused; over it your sentence gets cut mid-word, which tends to truncate exactly the part that would have earned the click.
- Recommended fix
- Aim for 70–160 characters. Shorter wastes the space, longer gets cut off.
On a connected store this is a Draft a fix button. It writes a replacement, shows it beside what is there now, and nothing changes until you press apply.
4Variants carry no barcode
LowAI shopping- Evidence
- 0 of 4 variants have a barcode
- Why it matters
- A GTIN is how the rest of the internet knows your listing is the same item sold elsewhere — it's what attaches reviews, price comparisons and Google Shopping matches to your page. Without it this product is treated as something nobody has ever reviewed.
- Recommended fix
- Add the GTIN/UPC/EAN if the product has one. It's how an engine knows your listing is the same item sold elsewhere.
There's no generator for this one. It needs a decision only you can make — a photograph, a restock, or a category — so we'd be inventing it.
Why an AI shopper may struggle to recommend this product
84AI shopping
These are questions a shopping assistant has to answer out of a store's product data before it can put Camp Enamel Mug, 12oz in front of anyone. We have not asked any assistant about this catalogue — this is only what these fields can and cannot support.
2 it cannot answer
Tell me about it.
An answer is written out of the description. Under 300 characters there isn't enough to write one from — this product has 62.
Is this the same one I saw on another site?
A GTIN or barcode is how the same physical product is matched across retailers. Without one this listing is a separate, unmatched thing.
7 it can
- Who makes it?
- Northbound Supply Co.
- What kind of thing is it?
- Drinkware
- What does it cost?
- 18 USD
- Can I buy one right now?
- 4 of 4 variants in stock
- Give me the short version.
- Enamel mug
- Which exact item is this?
- 4 of 4 variants have a SKU
- What does it look like?
- 1 of 3 images described in text
What we read from the example
These are the fields we wrote for northbound-supply.example, a store that does not exist. Every finding above comes from one of these values, so any of them can be checked against the list.
- Vendor
- Northbound Supply Co.
- Product type
- Drinkware
- Search title
- falls back to the product title
- Meta description
- Enamel mug
- Description length
- 62 characters
- Images without alt text
- 2 of 3
- Variants with a SKU
- 4 of 4
- Variants with a barcode
- 0 of 4
- Variants in stock
- 4 of 4
- Tags
- enamel, camping