Image 1 has no alt text. Nothing describes it to a screen reader, to Google Images, or to a shopping assistant reading your listing.
2 of 2 images are missing alt text.
Ridgeline Wool Watch Cap
$42active4 variants2 images
On a connected store this is a link to the live product page on your storefront.
Conversion
56
Search visibility
56
AI shopping
100
Start here
Description too thin to sell with
Cover what it is, who it's for, what it's made of and what happens if it's wrong.
Of the 5 findings on this product, this is the one closest to someone deciding whether to buy. The full entry, with the evidence and the draft, is first in the list below.
Your photographs
Your photos are sharp on screen but can't be zoomed into
We measured all 2 of them. This is about size only — we haven't looked at the lighting or the styling and won't pretend to. The smallest one here is 1100px on its longest side; Shopify needs about 1600px before a shopper can zoom in.
- No zoom
1100×1100
- No zoom
1100×1100
- Image 11100×1100. Sharp enough to browse, too small to zoom into. Shopify needs about 1600px for that.
- Image 21100×1100. Sharp enough to browse, too small to zoom into. Shopify needs about 1600px for that.
What a good product photo does
Diagrams, not your photographs — we haven't edited anything of yours.
Fills the frame
The product, not the room it was shot in.
Plain background
One flat wall, sheet or table. No clutter.
Same shape each time
Square is the safest. Never mix.
What to do, in this order
- 1
Re-export the originals at 1600px or more on the longest side and replace them. Shopify's own recommendation is 2048×2048.
- 2
Add photos until there are at least three: the whole thing, a close-up of the material or finish, and one that shows the scale.
- 3
Describe each photo in the alt text. StoreFix can draft these for you from the findings below.
On a connected store this is a button straight into that product's media in your Shopify admin. Upload replacements there and StoreFix picks up the new sizes the next time you refresh the page.
No photographs to work from? Shopify runs a free stock library called Burst, and its built-in media editor can cut a busy background out of a photo you already have. Search either by name from your admin — we don't link out to tools we can't promise are still there.
StoreFix found 5 things
In the order we'd do them — closest to a purchase first, not worst score first.
1Description too thin to sell with
HighProduct content- Evidence
- 189 characters of description
- Why it matters
- A short description doesn't answer the questions that stop a purchase — sizing, materials, what's included, what happens if it's wrong. Every question left open is either a support email or an abandoned cart, and it's usually the second one.
- Recommended fix
- Cover what it is, who it's for, what it's made of and what happens if it's wrong.
On a connected store this is a Draft a fix button. It writes a replacement, shows it beside what is there now, and nothing changes until you press apply.
2Fewer than 3 product photos
MediumConversion- Evidence
- 2 images attached
- Why it matters
- Two photos usually means a front and a back, which answers what it looks like but not how big it is, what it's made of, or what it looks like in use. Those three questions are the ones that get asked right before somebody either buys or closes the tab.
- Recommended fix
- Add a third photo showing scale or the product in use — the shot that answers “how big is it actually”.
There's no generator for this one. It needs a decision only you can make — a photograph, a restock, or a category — so we'd be inventing it.
3Photos are too small to zoom
MediumConversion- Evidence
- smallest photo is 1100px on its longest side
- Why it matters
- Your theme turns zoom on above roughly 800px and this sits under the size where zoom is worth having. Zoom is how somebody checks a seam, a grain or a finish without holding it — take it away and the doubt that would have been resolved in two seconds gets resolved by not buying.
- Recommended fix
- Re-upload at 1600px or larger on the longest side so the theme's zoom has something to show.
There's no generator for this one. It needs a decision only you can make — a photograph, a restock, or a category — so we'd be inventing it.
4Photos have no alt text
LowSearch visibility- Evidence
- 2 of 2 images have no alt text
- Why it matters
- Alt text is what Google Images indexes and what a screen reader reads aloud, so an untagged photo is invisible to image search and silent to a shopper using assistive technology. In several countries that second part is also a legal exposure, not just a missed sale.
- Recommended fix
- Describe what each photo shows. It's what Google Images reads and what a screen reader announces.
On a connected store this is a Draft a fix button. It writes a replacement, shows it beside what is there now, and nothing changes until you press apply.
5Meta description is the wrong length
LowSearch visibility- Evidence
- 58 characters — too short to say anything
- Why it matters
- Google gives every result a fixed amount of room. Under it you're leaving free advertising space unused; over it your sentence gets cut mid-word, which tends to truncate exactly the part that would have earned the click.
- Recommended fix
- Aim for 70–160 characters. Shorter wastes the space, longer gets cut off.
On a connected store this is a Draft a fix button. It writes a replacement, shows it beside what is there now, and nothing changes until you press apply.
Why an AI shopper may struggle to recommend this product
100AI shopping
These are questions a shopping assistant has to answer out of a store's product data before it can put Ridgeline Wool Watch Cap in front of anyone. We have not asked any assistant about this catalogue — this is only what these fields can and cannot support.
2 it cannot answer
Tell me about it.
An answer is written out of the description. Under 300 characters there isn't enough to write one from — this product has 189.
What does it look like?
A text-only assistant reads alt text, not pixels. An image with no alt text is, to it, not there.
7 it can
- Who makes it?
- Northbound Supply Co.
- What kind of thing is it?
- Hats
- What does it cost?
- 42 USD
- Can I buy one right now?
- 4 of 4 variants in stock
- Give me the short version.
- Ribbed merino watch cap, seamless crown, machine washable.
- Is this the same one I saw on another site?
- 4 of 4 variants have a barcode
- Which exact item is this?
- 4 of 4 variants have a SKU
What we read from the example
These are the fields we wrote for northbound-supply.example, a store that does not exist. Every finding above comes from one of these values, so any of them can be checked against the list.
- Vendor
- Northbound Supply Co.
- Product type
- Hats
- Search title
- falls back to the product title
- Meta description
- Ribbed merino watch cap, seamless crown, machine washable.
- Description length
- 189 characters
- Images without alt text
- 2 of 2
- Variants with a SKU
- 4 of 4
- Variants with a barcode
- 4 of 4
- Variants in stock
- 4 of 4
- Tags
- merino, hat